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Content Marketing for Web Designers

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We’ve all heard the benefits of content marketing. According to Demand Metric, content marketing generates 3x as many leads as outbound marketing and is 62% cheaper. That’s all well and good, but it’s not as easy as merely throwing up a few blog posts about web design. Content marketing builds brand awareness, generates leads, and nudges along potential customers until they are ready to make a purchase. This is achieved through content targeted to your unique audience. Targeted Content The key…

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Quality Content: The Five Components

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What does quality content mean exactly? Does it have to be written by a Pulitzer Prize winner? Is it a blog post with its own Ph.D. in marketing? The answer isn’t as complicated as you might think. Even if you’re taking your first steps into content marketing, quality content isn’t too difficult to get your head around.

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3 Rules to Engage Your Readers and Kill Your Dull Business Copy

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Engage your readers! Boost your conversions! Make more sales! Sell, sell, sell! What’s the secret? Ditch the business lingo and get real. Better yet, get emotional. “It’s not personal, Sonny. It’s strictly business.” Michael Corleone, The Godfather. It probably is a good idea to separate your emotions when you’re making business decisions or running an Italian American crime syndicate. But when it comes to your business copy and communications, the opposite is true. Communication is…

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3 Lead Generating Benefits of Blogging

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Leads are the lifeblood of a business, without them growth can stagnate and your business can die on the vine. There are plenty of methods to generate leads, such as social media and email campaigns, but blogging is one of the most effective.

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